Building a business is not a straight road leading steadily upward. Occasional roadblocks or obstacles to navigate around, some sharper turns, and at times it feels like zig-zagging in the Rockies. But the point I have reached with my business - www.lepetitatlier.ca - has more to do with increasing the size of the vehicle than the road it travels on right now.
The plan? Zero in on specific types of music workshops, expand the zone of operations, and increase market shares of the downtown Toronto area - in the next 12 months. Zappidi Boo! Oh how I wish I had a magic wand...
A sales sweep is in order - I had great results with telemarketing before, so I will go that route again. I have hired a new teacher too, she will begin her paid training next Thursday in one of the after school series for Kindergarten kids. She will be assisting the teacher, and learn a lot of repertoire by the same token. I am planning on adding some training in daycares for younger children as well, and if all goes well she will be ready to teach on her own by Easter. I'm very happy to work with her, I think that she will be a great fit. I had hired her last fall, but she ended-up accepting a three month gig on a cruise ship with her trio. I can't blame her... I would have done the same. So now that she's back and ready to commit, I will do some tweeking with the upcoming spring trimester and bring her up to speed - and she will be ready and solid for the fall of 2012.
By the fall I will have four teachers working in downtown daycares, I will be teaching in schools downtown and occasionally in the suburbs, and I'll be working out of town for some school series and teacher training workshops - with one other teacher in my team to cover early childhood teacher training. The plan may seem like a straight arrow shooting upward right now, but it won't be long before the waves and the swirls kick in. It's the nature of the beast, and the beast is growing... ouch!
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